Colgate company’s presentation

Why settle for 20% when you can offer patients protection to 100% of the mouth surfaces

Regular anticavity toothpastes protect only the hard tissue, which is 20% of the mouth, while 80% of the mouth is soft tissue.

There is a toothpaste with unique Sustained – Release Technology adheres to both hard and soft tissues in the mouth for up to 12 hours of antibacterial protection of the whole mouth, even after eating and drinking.